Livrada e-Reader Gift Cards Review & Giveaway

I have a new and interesting product to tell you all about and I think you’re going to like it!  Who here does not have an e-reader of some sort by now?  I have a Kindle and just love it.  Sometimes I find books I’d like to share as a gift, which Amazon certainly allows you to do.  The problem is that is is very informal.  The only way to send an e-book is by purchasing a gift code that gets forwarded to the recipient via email.  I don’t know about you, but I find that a little impersonal.  There’s nothing to unwrap and in my opinion it takes away from the overall gift experience.

Well things are changing thanks to Target an innovative new company called Livrada.  Starting today, July 15th they are rolling out a new e-book gift card purchasing program.  To launch the new program Target will be offering six New York Times Best Sellers in gift card format!  Better yet, the cards are redeemable for both Kindle AND Nook platforms.  I don’t know about you, but I really like this idea.  The cards are designed to look exactly like the book covers, so they really make a nice presentation for a gift.

To redeem the gift card the user just needs to log in to Livrada’s Website and follow the very simple instructions printed on back of the card.  This is all they need to do:

  • Log into,
  • Scratch off and enter the pin number on the back of the gift card
  • Select the desired e-reader platform (Kindle or Nook)
  • Log into the appropriate Amazon or Barnes & Noble Account
  • Accept the gift just as you would had you received the book via an electronic gift code.
  • Download the book to the device as normal.

Right now the book selection is limited to six titles:  Fifty Shades of Grey, The Girl Who Kicked the Hornet’s Nest, State of Wonder, Gone Girl, Charles Street, and Odd Thomas, but Livrada plans to roll out more titles in the coming months.  Plans are also in effect to implement support for iPad and other readers later this year.

I don’t know about you, but I really like this idea!  It makes for a more personal gift giving experience, especially when you want to include a card or gift wrapping.  I also like how you can browse the titles in the store just as you would an actual paper book.  I’m wondering why someone didn’t think of this excellent idea sooner!

Livrada would like to introduce one of my readers to this new program as well and they are offering one of my readers a “Fifty Shades of Grey” Gift Card to be used for either the Kindle or the Nook.  This is a Rafflecopter Giveaway with up to 5 options to enter.  I will draw a winner on July 26th and send notification via email shortly thereafter.  The winner will have up to 48 hours to reply to my email or an alternate winner will be drawn.  The prize will be mailed directly from the sponsor upon notification from myself.  GOOD LUCK EVERYONE!

a Rafflecopter giveaway

Livrada sent me an e-reader gift card to use for this review. No Monetary compensation was received and these opinions are my own. You can read my Disclosure Policy here.

Posted by: on July 15, 2012 under Product Reviews & Giveaways


  1. Chris Walsh says:

    So excited to see this new product!

  2. Sounds like some thought went into this new product.

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