The Barefoot Executive Book Review


Last night I finished reading a book called the “The Barefoot Executive, The Ultimate Guide for Being Your Own Boss & Achieving Financial Freedom.” by Carrie Wilkerson for a review on my blog.  Before I go into the review I just wanted to tell you that I’m not much of a “reader”, but was actually able to finish this book quite easily.  It was well written and engaging enough to hold my attention.

The Barefoot Executive is written for people who would like to start their own business or who are already in business for themselves and struggling to make it work.  Carrie Wilkerson is a Marketing Coach who has successfully launched a number of successful home based businesses.   After becoming a new mother (nearly overnight via the adoption process), she found her priorities had drastically changed.  She wanted to give up her corporate job and stay home with her children, but the family had a lot of debt.  So she sunk all of her energy and resources into creating her first business and made it work.  She eventually diversified a bit and started a couple of more business and through the process of trial and error, made them all work.   Carrie wants to help others achieve the same success and she wrote this book to share some of her tips and advice.

The book is filled with basic, hands on advice on how to succeed in a home based business.  She guides you through everything from the thought process of coming up with a business idea to working through the technical kinks and creating simple marketing techniques that work.  She is very encouraging in her ideas and her “keep it simple” motto.  The book is filled with real life success stories and nearly every chapter has a link to a free “coaching video” on her website.   I found myself becoming very involved in the book and even going back a couple of times to re-read some of her points.

The main point Carrie makes in the book is that anyone can become self employed and they can do it simply and easily.  She gives a number of hands on examples of how to to keep things practical and organized as well as tips on stimulating your “creative brain power”.  I don’t want to give away the secrets of the book, but I will comment one of the points that hit home with me personally:  In Chapter 2, Carrie points out the pitfalls of “Chasing too many Rabbits”.  Basically, you have so many things going at once that you can not give your full attention and creativity to any one of them alone.  This is something I find myself struggling with often and I found her advice there very encouraging.

There isn’t anything bad about the book, but one thing I wasn’t that crazy about was that Carrie uses the words “multiple revenue streams” quite often when describing her own success.  First, those words feel very “sales like” to me and second, I really didn’t understand exactly what her “revenue streams” were other than she has done something with weight loss.  Fortunately, the tips, encouragement and successful case studies make up for that and I did in fact enjoy the book.

You can purchase “The Barefoot Executive” on for $16.49, where the book is eligible for Prime and Super Saver Shipping.

You can also visit Carrie’s Barefoot Executive Website and follow her on Facebook where she does interact with her readers and answer questions.


I received the Barefoot Executive Book to read for the purposes of this review. No other compensation was received and the opinions are my own. You can read my Disclosure Statement here.


Posted by: on March 7, 2012 under Product Reviews & Giveaways

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